Engagement objectives are a great way to get post engagement for your Facebook Ads campaigns. There are a few different things you can do within an ‘Engagement’ Objective campaign and I’ll cover that in this post.
Here’s a FB Ads tutorial on how to create Engagement campaigns:
(1) Click ‘Create Campaign’ and Select the “Engagement” Objective
The Engagement objective is designed to get you more of the following: FB page likes, event responses, or post reacts, comments or shares.
(2) Choose the Engagement Type (Post Engagements, Page Likes, or Event Responses)
In this example we will choose ‘Post Engagement’ as out engagement type.
(3) Create your ad set & ad and click publish…
If you want to watch a full tutorial video on how to run engagement ad campaigns on Facebook Ads you can see it below: